The grant will be used to purchase new equipment for the exercise trail, playground and recreational programs, according to a press release.
"The park put on stellar campaign to encourage voting that spread across airwaves, the internet and social media," said Gary McElyea, Public Affairs at the Coca-Cola company. "Voters were encouraged to take advantage of the park’s activity areas while logging activity and “checking in.” They also used Facebook and Twitter to remind supporters to vote daily."
The winner of the contest was Veterans Memorial Park in Moore, Okla. with more than 400,000 votes and 16,000 hours of activity logged. The park will receive a $100,000 recreation grant from the Coca-Cola America Is Your Park campaign to help rebuild activity areas destroyed by a tornado.
Second place was awarded to Mason Neck State Park in Lorton, Va. and received a $50,000 grant.
The contest included nearly 12,000 national, state and local parks from around the country. People got active on behalf of parks by logging daily fitness activities, attending field day events and having good old-fashioned fun outdoors. Communities also used social media to encourage activity and rally their supporters to help parks win money for improvements. As a result, people around the country logged more than 72,000 hours of activity and cast more than 1.4 million votes.
America Is Your Park was developed in partnership with the National Park Foundation, America’s State Parks and the National Recreation and Park Association.