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Remembering 'The Itch'

Bill Gaylor's Lyn Gift Shop located where Arcade Theatre once stood.

From the time he was about eight years old, Lynbrook resident Bill Gaylor remembers many Saturday mornings spent at the Arcade Theatre on Atlantic Avenue, where one could see a movie or some cartoons for eleven cents.

Today, Gaylor still spends his Saturdays — and every other day of the week — at the same location. Of course, he has to — he's the owner of the , where the famous Arcade Theatre once stood.


"Who would've thought back in 1949 that I would eventually own the building that housed this theater," said Gaylor, who is also president of the Lynbrook Chamber of Commerce.

The Arcade Theatre was open from 1913 to the mid-1980s. For eleven cents, you could see a newsreel, two movies, and two cartoons. The theatre was unique in that though it was one building, there were two storefronts on both sides of the theatre's entrance. If you faced the theatre, a candy shop was on its left, a small market on the right.

The theatre was known as "The Itch," reportedly due to its uncomfortable seats.

Gaylor said he recalls seeing several films at the theatre during his childhood, including those of Buck Rogers. He also has fond memories of the Whaldoff Kosher Deli next door, which he said made "the best pastrami and corned beef sandwiches in the world."

At his store, Gaylor pointed out how the back of the building widens, as that was where the movies were shown. When asked if there was anything left over from the old theatre, the Chamber president joked that he'd probably find some of the old brickwork if he started tearing down his ceiling.

"It brings back good old memories," Gaylor said of the theatre. "I enjoyed 'The Itch.'"

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Kate Cosenza April 2, 2011 at 12:00 am
Loved the article on "the Itch". When we moved from Manhattan to Lynbrook during WW II, we were amazed that this small town had two movies theaters. And since we lived on the south end we could walk to another movie house, the Criterion, in East Rockaway. Along with two 5 & 10s, W.T. Grant's and many supermarkets, it was a great place to shop. We even had a store that made wonderful candy. Some places of business remain- the shoemaker on Atlantic Avenue and White Castle. There was always a Chinese restaurant on Broadway, just the name has changed. I enjoy your articles on old Lynbrook!
Ed S. August 29, 2011 at 02:35 pm
I remember this as the Studio 1 theatre in the late 1970's and 1980's. Always a nice alternative to the UA Lynbrook on Merrick, which was split into 4 theaters at the time. Most memorably saw the original "Alien" here in 1979.
Richard Lorenz` December 20, 2012 at 08:53 pm
It was known as "the itch" because it was pretty dirty inside, which gave rise to the (incorrect, I believe) idea that it harbored mites and other insects.
A.F. February 5, 2013 at 08:03 pm
I have only only good memories of this theatre, which was known as Studio One in the
late'60's and through the 70's. It was a little run-down, but nobody called it the itch. Saw so many classic movies there. It was only a buck most times to get in. For a movie crazed kid like me , it was my own "Cinema Paradiso"
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Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Pictured presenting the $50,000 in state bullet aid are (L to R) Assemblyman Brian Curran, Mrs. Ellen Weisenberg, Assemblyman Harvey Weisenberg, Superintendent Dr. Melissa Burak, Superintendent and Board of Education member Alicemarie Bresnihan
Louise Strauss June 14, 2013 at 03:24 pm
That’s very nice that school districts that have the highest school taxes and costs, areRead More receiving additional money. The problem is that our state is in dire financial trouble and we can’t afford it. Upstate NY is a distressed disaster. How much more taxes are we going to pay?. Hear those feet marching out of state. Try fighting for drilling so we have jobs and revenue.
Jason June 16, 2013 at 09:47 am
.......there they go again whitewashing a dilemma they don't want to touch......unconscionableRead More salaries and pensions paid by the taxpayer for incompetence? Not to mention 13 week vacations as well as numerous 1/2 days and weather shortened days. A $50000 band aid we end up paying indirectly anyway only increases taxes further down the road. They are either that stupid or they think we are!
Brian June 17, 2013 at 12:56 am
Jason.. break out your 3 pointed hat!
Michael Ganci (Editor) June 13, 2013 at 11:06 am
You should post this on our map!Read More http://malverne-lynbrook.patch.com/groups/summer/p/holding-a-yard-sale-in-malverne-west-hempstead-or-lynbrook-add-it-to-our-map
Denise June 13, 2013 at 11:52 am
I did, thank you!!!!
Miguel Biaggi June 14, 2013 at 01:41 pm
Leo Prestopino (Owner) and Miguel Biaggi (Manager)
Miguel Biaggi June 14, 2013 at 01:55 pm
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Jason June 16, 2013 at 09:49 am
From your voice to Gods ears.We hope your right ;) Good Luck!
Michael Ganci (Editor) June 11, 2013 at 07:52 am
Mary, if you add a photo by clicking edit above, we can repost this on Patch. Thanks! MG