Update: Associated Supermarket Will Stay in Malverne

Hempstead Avenue grocer reverses decision to close store.

Update: July 17, 2012 at 12:10 p.m. Associated supermarket will not be leaving Malverne afterall. Carlos Pichardo, one of the managers of the Hempstead Avenue store, notified Patch Tuesday afternoon that the management team met this morning and decided to reverse the decision to shut down the business. Click here for the story.

Orginal Story Published July 16, 2012

Just 16 months after , in Malverne is going out of business again.

Carlos Pichardo, one of the managers of the Hempstead Avenue store, told Patch Monday that the store will be closing this week, most likely Wednesday. The decision was made over the weekend.

Associated had shut down in December 2010, but under the same name but with a new management team on March 17, 2011. The store held a the following month, where residents praised the steps taken by the new managers, Pichardo and Noel Collado, to make the store cleaner, the service friendler and the selection of products far better than before.

However, according to Pichardo, business during the past year and a half has not been good. 

"You have your loyal customers and people who stop in every now and then to pick up a couple of items, but you can't survive on that," he said. "We tried ... we probably held on to the store [longer] than we should have, but you can't just keep putting money into something."

Did you shop at Associated? Share your thoughts in the space below.

Peter Robideau July 16, 2012 at 08:13 PM
This is terrible news. Those guys worked hard to keep this store open. I shopped there at least 2-3 times a week. Sad, very sad. This underlines the point that we need to shop locally and support our local merchants whenever possible.
John Coyle July 16, 2012 at 08:41 PM
So sad. What other sort of business would be good for that location. It is a rather large piece of property.
Kal Gullapalli July 16, 2012 at 09:24 PM
That's so sad. Carlos and Noel are great guys. It was great having them across the street.
Tom Grech July 16, 2012 at 09:32 PM
To all those Malverne and area residents who say, oh yes we need a place to shop locally and if that building was vacant it would be terrible AND you shop at King Kullen, Costco, or Stop & Shop...shame on you. Those two guys busted their butts and had everything you needed....so sorry to see them go.
Peter Robideau July 16, 2012 at 09:34 PM
Agreed Tom - and lets not forget about the Peapod trucks!
jen bernard July 16, 2012 at 10:31 PM
Unfortunate news, but their prices are so much higher than the other local supermarkets, which makes it really difficult for a family to stay within a reasonable budget.
Eileen J Smith July 17, 2012 at 12:01 AM
What to do ? If you put a Trader Joe's there the neighborhood would explode in a good way ! Malverne congress needs to do something to keep a local cool supermarket in the neighborhood.. It's time to get into the 21st century..
Suzanne Kraemer-Parra July 17, 2012 at 02:52 AM
I was shocked and saddened to hear this news regarding Associated. Carlos and Noel were nothing but pleasant and helpful during my weekly visits to the store. They helped me with both my own household items and Civic Association needs. I urge all residents to heed the call to shop locally and support our Malverne Merchants. They are there for us on a consistent basis...it is our time to be there for them.
Tom Grech July 17, 2012 at 11:24 AM
That empty building will be a sad shrine to NOT shopping local and an eyesore for a long time.....after 4 tries in about 10 years what other market would try to make it work? Don't blame the Village, the landlord ( I understand the owners lowered the rent to help Associated) or anyone else. This is the result of the COSTCO factor (insert any other mega store name).....
Tara Conry (Editor) July 17, 2012 at 12:48 PM
We've created a poll on this topic. Tell us what type of business you think should replace Associated: http://patch.com/A-wgPS
Gregg Jefferies July 17, 2012 at 12:54 PM
Great, where am I supposed to get my rat fix now?
mom of 5 July 17, 2012 at 01:12 PM
Unfortunately, you do not have to go to Costco or King Kullen. Just go to Best Yet to see all the Malverne people there. That store is not particularly clean, but they have a great fresh produce dept. Maybe we need a Korean grocer there like they have in the city, The produce dept at Associated had little variety and many pre packaged items......and they are guilty of "bait and switch" which is why I will not shop there. Their weekly sales aren't great........ just look at other stores...You need something to get people in there.......they did not offer that
Tony Panzarella July 17, 2012 at 01:30 PM
Doesn't it say something that this store can't survive, no matter who runs it? People will always go where they have the most choices at the lowest prices. Shopping locally only works if the store is competitive. I've shopped here numerous times but always had to go somewhere else to purchase items that were not on their shelves. And who in their right mind would pay $7 for 48 ounces of ice cream when they could get it on sale for $2.50 in nearby Franklin Square? What needs to go here is a specialty store, like a cheese emporium and produce market. The suggestion for a Trader Joes type store is also a good one. A parking situation in which you must cross a street to your car could also be a hindrance. Ten years ago a major parking study was done and it's experts suggested bringing the parking lot right up to the stores, doing away with Francis Street in the process. They maintained that this would not only create additional parking spaces, but create a more direct access to shopping. Maybe it's time for that idea to get another look.
Tara Conry (Editor) July 17, 2012 at 04:43 PM
UPDATE: Associated supermarket in Malverne will stay in business http://patch.com/A-whp5
ann nesbitt July 17, 2012 at 10:35 PM
How true. They were so pleasant, kind, just great people to have in town! Hope they can pull out of this!
eileen j smith July 18, 2012 at 12:44 AM
Let's hear from the Mayor's office - let's get a real great market there (i.e. Trader Joe's) and all of our issues would be gone - have you seen the business in Hewlett ? You are right - we need a great produce selection and other healthy choices...not packaged lettuce. Fix the parking and think long term please..
George October 09, 2012 at 12:26 AM
You are kind of contradicting your self... You said you don't want to pay high prices, but want a speciality market to come in or a cheese store? Please let me what your feeling are about this?


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